Helen Wang
Helen Wang

The people I love and the reason I get up (way earlier than I want to) every morning.

Image of Helen’s family making funny faces. They’re sitting on a bench and from left to right are her husband, son, daughter, and her.

Hi, hey, hello! I hope something wonderful happens for you today!
My name is Helen and I’m out here doing what I love - learning about different types of people using different types of products and solving their biggest pain points. I’ve been in product and design for the last 8 years and I’ve been in leadership/lead roles for the last 4 years (though I’ve always played partial IC because staffing has been hard the last few years). I’m a deeply involved team member and I believe in leading by example to set the tone for how my teams and I can communicate expectations, lead with kindness and empathy, and face hard truths and problems with grace, curiosity and a solution mindset (even when it’s our own internal issues).

I’ve gotten to worked on website and app redesigns/rebrands for all sorts of companies; IA/Taxonomy exercise to reduce 400 websites into ~20 for a manufacturing & tech company, and more. Now I’m working on delivering native device experiences that feel seamless and delightful using a limited bandwidth satellite network - coming soon!

 

Peek the portfolio

 

Image of Starlink’s extended X logo above the words Starlink in white and T-Mobile in Magenta on a dark grey night sky that has little speckly stars.

Delivering the first direct to cellular satellite network with native-only experiences

Role: Manager/Product Lead/Design POC for partners

Leading a team as we deliver delightful on-device experiences across different cellphones on a limited service satellite network.

Image of the top part of a phone at an angle coming out of the bottom right corner of the image showing a dashboard that has trial information like trial status, trial number, and days left for a customer named Sally.

Enabling prospective customers to try T-Mobile without any extra equipment via eSIM

Role: Manager/Product Lead/Designer

Led a small, agile team that designed and optimized the app onboarding flow, service sign-up, native eSIM activation flow, and trial information profile details experience for helping prospective T-Mobile network customers try the network before signing up! No strings attached or additional devices required!

 

Image of the top 2/3 of a phone that shows a feature called Scam Block is turned on and has blocked 72 Scam Likely calls in the last 30 days. It is generally magenta and white images/text on a black background.

Giving customer control of their calling experience in the fight against scam calls

Role: Solo -> Lead designer

Rebranding and reprioritizing the app navigation, simplifying feature flows, and reassessing visual design. The story of how a 6 week first draft redesign became the central piece of the carrier fight against scam calls (a $20+ billion dollar customer problem).

Image of a hand holding a rose gold iPhone that shows a webpage that has a banner and images/titles of content in a blog/news style.

Older projects

These are projects from my earlier pure UX designer days where I really honed my processes and had more classic deliverables :)